21 Mar AFA jury member Patricia Romatet
What is the most important thing you teach your students?
We have two types of students : management students and creative ones.
For the creative ones the most important thing is to explain them the market evolution, expectations and segmentation.
For the management ones the most important thing is to explain them the role of a strong identity and the importance of the creativity.
What role does fashion play for you apart from your profession?
Fashion is about creativity and aesthetic.
As a jury member of the AFA – Austrian Fashion Awards, what are the most important criteria you look at in a label´s work?
Creativity but contemporary.
Have you ever thought of Vienna as a „fashion city“?
To be objective more in the past than today, except Helmut Lang.
Do you agree with Li Edelkoort saying that „fashion is dead“ and has become „ a ridiculous parody of itself“?
No, I think fashion is still a dynamic industry but with new roles and codes.
Your latest fashion discovery?
Vêtements last year and Koche this one