About This Project


Curators: Elke Gaugele and Monica Titton


26th –29th of April 2017
Parcours – staterooms of Alte Post



Opening: 26th of April 2017, 7:30 PM

Talk: 28th of April 2017, 6:30 to 8 PM



Defying the haphazard abundance of digital images, the uniformity of transnational media corporations and the swansongs to print journalism, a plethora of independent, globally connected magazines that eschew the received categories and orders of fashion are being launched from Beirut to Berlin, from Penang to Lima. A new materiality of fashion media production is emerging. It questions and interrupts imperialist spatial orders and hegemonic orders of knowledge – those of fashion as well as those of the exhibition site, the staterooms of Alte Post.

The exhibition THE HIDDEN FASHION LIBRARY explores the independent fashion and style magazines that have been founded in recent years as both a reaction to the digital media boom of fashion and street style blogs and as a second wave of the 1980s and early 1990s alternative and avant-garde magazine production. The exhibition is structured along 5 theses that abstain from a linear-causal narrative. The theses address » Global Tales and Stories «, » Fashion featuring Critique and Knowledge «, » After Avantgarde «, » Shifting Geographies and New Topographies « and » Post-digital Materialism «.


THE HIDDEN FASHION LIBRARY includes A5 Magazine (Tel Aviv), Dapper Dan (Athens), 212 Magazine (Istanbul), Cool Capital (Johannesburg), Modes Pratiques – Revue d’histoire du vêtement et de la mode (Paris), Mirage (Paris/Los Angeles), Bon (Stockholm/London), encens (Paris), Fucking Young! (Barcelona), OE Magazine (Berlin), Season Zine (London), Whitelies (Berlin), Vestoj (London), i like my style Quarterly (Berlin), Dash (London), The Gentlewoman (London), Teeth (London), Magazinemagazine (Paris), Address (London), Pop – Kultur & Kritik, Texte zur Kunst (Berlin), Pashion (Cairo), Document Journal (New York), LMag (Berlin), Bend Over (Berlin), Missy Magazine (Berlin), elsewhere (Shanghai), Brownbook (Dubai), Born’n’Bread (London), Diaspora Drama (London), Riposte (London), The Outpost (Beirut), Popeye (Tokyo), OOMK, Migrant Journal (London), System Magazine (London), Boat Magazine (Lima), Arise (London), Dakarfashion (Dakar), Lifa (Dakar), Debbo (Dakar), Harper’s Bazaar China (Shanghai).



The exhibition also features the printed silk tapestry » Re-Mastering the Old World « from the Ikiré Jones archive (designed by Walé Oyéjidé Esq.) and the fashion editorials » Silent Genius « (photographed by Michelle Marshall and styled by Cynthia Lawrence-John) and
» Last Stop Palenque « (photographed by Hana Knizova and styled by Sabrina Henry) from



Curators: Elke Gaugele and Monica Titton
Space: gangart / Simonetta Ferfoglia and Heinrich Pichler


Opening: 26th of April 2017, 7:30 PM, staterooms of Alte Post, Dominikanerbastei 11, 1010 Vienna (Austria)


Talk: 28th of April 2017, 6:30 to 8 PM, staterooms of Alte Post, Dominikanerbastei 11, with Helen Jennings (, Kenneth Ize (fashion designer), Arne Eberle (OE magazine) and Philippe Pourhashemi (fashion journalist)





This Event is included in the Festival Ticket!

Festival 2017, Parcours 2017, Talk 2017
212 Magazine, A5 Magazine, Address, After Avantgarde, Arise, Arne Eberle, Bend Over, Boat Magazine, Bon, Born’n’Bread, Brownbook, Cool Capital, Dakarfashion, Dapper Dan, Dash, Debbo, Diaspora Drama, Document Journal, Elke Gaugele, elsewhere, encens, Fashion featuring Critique and Knowledge, Fucking Young!, gangart / Simonetta Ferfoglia and Heinrich Pichler, Global Tales and Stories, Harper’s Bazaar China, Helen Jennings, i like my style Quarterly, Kenneth Ize, Lifa, LMag, Magazinemagazine, Migrant Journal, Mirage, Missy Magazine, Modes Pratiques, Monica Titton,, OE Magazine, OOMK, Pashion, Philippe Pourhashemi, Pop – Kultur & Kritik, Popeye, Post-digital Materialism, Riposte, Season Zine, Shifting Geographies and New Topographies, System Magazine, Teeth, Texte zur Kunst, The Gentlewoman, THE HIDDEN FASHION LIBRARY, The Outpost, Vestoj, Whitelies